PEOPLE

Engaging: Developing a process that engages the right people in the right moments is our passion and what fuels our processes. Facilitation is at the heart of our approach – from insight gathering to developing sollutions.

Anchoring: Engaging the right people in the process is key, particularly in moments where the organisation must align on a shared understanding, common ideas, or a unified plan for moving forward.

RESEARCH

A holistic perspective: Any process aimed at change must begin with an understanding of the context in which it exists (figure 1). This is important for incremental changes as well as transformation.

Tailored: Identifying what the questions to be asked is the first step to develop the right solutions. We tailor the research process to fit the challenge within the budget.

Metodological: We build on more than 20 years of academic research, and follow the research front in design, branding and associated methodology. When possible, our own work is published in peer-reviewed channels to make sure Brand Valley is at the forefront.

DESIGN

Learning while doing: A design-driven approach to development is iterative (figure 2), where continuous exploration, development and testing foster ongoing learning. This method brings the organisation closer to the optimal solution.

Visual: Design is both a process, and the end result. We seek to create designs that evoke the right emotions and help to get the right meaning and message across.

See our customer stories for references or to read more about our approach.