Design-Driven Brand Leadership
Integrating design excellence and brand leadership, our approach to strategy and development is rooted in both design principles and brand theory.
Figure 1: Brand Valley Drivers Map explains perspectives of change.
Figure 2: Design thinking as an iterative process. Illustration retrieved from Hestad, Regioni and Grønli (2017). The little booklet on Design Thinking. London: Brand Valley Publications.
A holistic perspective: Any process aimed at change must begin with an understanding of the context in which it exists. This is important for incremental brand changes as well as transformation (figure 1).
Learning while doing: A design-driven approach to development prioritises iterative processes (figure 2), where continuous exploration, development and testing foster ongoing learning. This method progressively brings the organisation closer to the optimal solution.
Anchoring: The crucial step in implementing strategy or development. Facilitation is at the heart of our approach, particularly in moments where the organisation must align on a shared understanding, common ideas, or a unified plan for moving forward.
See our customer stories for references or to read more about our approach.