insight - direction - anchoring
INSIGHT
Brand Valley conducts qualitative analysis based on research methodology. This is often the basis for further work and can be based on services such as
Qualitative interviews
Focus groups
PESTEL-analysis
Observations
Mapping
An important part of qualitative insight is to achieve a shared understanding of the challenges, within or between organisations. Workshops is often a key tool to achieve this. Brand Valley has almost two decades of experience in running workshops, and has developed a unique set of tools to achieve successful outcomes from workshops – even in difficult circumstances.
DIRECTION
Brand Valley helps clients find the right direction for their work going forward. This can be choosing the right direction for an organisation, a products or services for a particular market; positioning of an internal service function within an organisation; and making sure the business model is adapted to achieving the potential the organisation has.
Photo: PlussLab / Melissa Hegge
Photo: PlussLab / Melissa Hegge
ANCHORING
Brand Valley makes sure all relevant stakeholders are involved throughout the project. Part of this work can be to run engaging workshops, to present to parties inside or outside the client’s organisation, and also to manage other contractors that provide input to the project, or advising the client all the way to final delivery.