Consulting
Brand Valley helps our clients by providing insights, structure and direction. Through research we have established efficient models for strategy and development work.
Faciliation: Facilitation is a core tool in Brand Valley’s strategy kit. It is particularly important in those parts of the process where the organisation need a shared understanding, shared ideas or a shared plan for further development.
Anchoring: Brand Valley's method emphasises anchoring. This is the most important step in implementing the strategy or development. In most of the projects we work on, we include all of the processes above, but it is often one of the deliveries that is dominant. See our customer stories for references or read more about our approach.
Different templates are developed for the individual exploration project so that useful information is discovered as efficiently as possible.
Evaluation workshop to further develop NÆRINGSTEFT. A competence project for entrepreneurs in Northwestern Norway under the auspices of Sparebanken Møre.
Insights: Every process where change is sought, one must start by understanding the context one is part of. Our toolbox contains a number of different qualitative research methods. We conduct in-depth interviews, observations, semantic analyses, digital and physical focus and mapping groups. In the studies, we combine qualitative research and design methodology.
Ambition: We facilitate the process an organisation goes through in order to make informed choices about their direction. Core in our approach, is that the direction of an organisation must reflect the organisation's identity, history, values and other background. From this one may set the ambition for the strategy or the development project.
Idea development: Various stakeholders are invited to share their thoughts and ideas about the project. By facilitating co-creation of ideas we create ownership and anchoring around the direction of the organisation’s development.
Concept: Various perspectives and ideas are brought in and unified. The unified idea can take various forms. We have delivered brand platforms, position maps, road maps, concepts for a services, business models and products.
Implement: Brand Valley aids our clients in the implementation phase, as a discussion partner or by following up parts of the development. We facilitate evaluation, and through that help foster a culture for continuous development.