Objective
Assist in anchoring an industry-standardisation project for health and welfare activities. The purpose of the industry standard is to contribute to increased credibility and to make visible the important social mission the industry Health and Welfare has in NHO Service og Handel.
TYPE OF PROCESS
Design thinking in development
Reputation
Digital interaction
APPROACH
EXPLORATION: The first phase involved understanding the issues the industry was facing. We acquired this insight through interviews and data collection provided through group interviews with member companies. Furthermore, we wanted to the opinions and perspectives from users, relatives and employees in the health and welfare industry.
Furthermore, we mapped the member companies' websites to see what value words they used to describe themselves.
Together with an analysis of the drivers of society, the information from the interviews and the website mapping built the foundation for an idea development process in accordance with the needs of the Health and Welfare industry.
IDEA WORKSHOP: The corona pandemic required us to transform the ide workshop to a digital format. This also had positive consequences in the form of more members having the opportunity to participate, regardless of geography.
HANDOVER: Finally, the work was compiled in a report where, based on the exploration and the idea workshop, we gave recommendations for further development of the industry standard for Health and Welfare.
IMPACT
Qualitative insight
Direction for further development
Member anchoring
“Brand Valley contributed with an idea concept to facilitate kickoffs and workshops for the members, became well acquainted with our industries and issues and made a thorough preparation. They engaged many of our members, and provided us with overall findings and results of the members’ contributions, summaries and conclusions. The process and Brand Valley’s work for us, has given us a member-based process, and clearly signals what the members are interested in in the further development.”
NHO Service og Handel
AN INDUSTRY STANDARD FOR HEALTH AND WELFARE
The Confederation of Norwegian Business and Industry (NHO) is Norway's largest main organization for employers. NHO Service og Handel (NHOSH) is a national association in NHO and includes several industries.